Consumer Behaviour

IPSOS & RETAILZOOM ANALYSIS: Confronted with price increases, consumers are constantly adjusting their consumption habits and developing coping strategies to efficiently manage their budgets. An analysis combining sales data across international retail chains in Romania, provided by RetailZoom, and a recent consumer survey conducted by Ipsos highlights the specific actions taken by consumers to alleviate the impact of price increases across various categories.
The adjustment to the shopping baskets involves volume decreases for food and household care, followed by personal care products. Purchased quantities decreased with 3% at the beginning of 2023 (Jan-May) compared with the same period of 2022.

How did Romanians’ going-out habits change over time, in a field which has seen major challenges during the past few years?

Ipsos launches the third edition of the syndicated HoReCa Beverage Landscape survey, which monitors out-of-home consumption habits and assesses the pandemic impact on these habits.

How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.

Ipsos launches the second edition of the syndicated HoReCa Beverage Landscape survey, aimed at understanding out of home consumption occasions

Attending the launch of the Romanian edition of 'Perils of Perception: Why We’re Wrong About Nearly Everything', Bobby Duffy gave an interview to online publisher PressOne.

The most prestigious programme dedicated to brand excellence has celebrated brands with exceptional performances and centenary history

The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.