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Ipsos recognized as Business Superbrand in Romania
Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.
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Results of Consumer Superbrands and Business Superbrands Romania 2024-2025
The results of the 2024-2025 edition of Superbrands Romania program were published for both categories included in the research - Consumer and Business.
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Ipsos is the research partner of Superbrands Romania for the 2024 edition
For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos is the research partner of Superbrands Romania for the fifth consecutive edition
Ipsos conducts the research processes for both stages (Council vote and Consumer survey), resulting in the designation of Superbrands in Romania
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Ipsos in Romania – research partner of the Superbrands programme, for the third consecutive edition
The most prestigious programme dedicated to brand excellence has celebrated brands with exceptional performances and centenary history
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.