Ipsos is the research partner of Superbrands Romania for the 2024 edition
For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.
The 11th edition of this prestigious program in Romania will see both commercial and business brands being evaluated from a reputational perspective, while for business brands, the ESG dimension (Environment, Sustainability, Governance) will be assessed for the first time in the local history of the project.
The criteria considered in the selection process for both categories (Consumer and Business) include reputation, trust, quality, and market differentiation - in line with the global methodology of the Superbrands programs.
For more details:
https://www.romaniajournal.ro/business/new-edition-of-the-superbrands-program-for-romania/
