One Mind Many Truths

Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.

24 June 2022

Consumer Behaviour

Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term "Cognitive Polyphasia" and its relevance to the world of market research.

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Ipsos Knowledge Centre · Ipsos Views: One Mind, Many Truths

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Consumer & Shopper

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