Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term "Cognitive Polyphasia" and its relevance to the world of market research.
[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.