Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
