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Insights Hub

Featured insights & publications

Consumer Behaviour Survey

KSA Primary Consumer Sentiment Index - November 2025

Consumer sentiment index in Saudi Arabia stands at 70.6

27.11.25

Digital Survey

Spotlight*KSA - Views on Tech & Digital Trends

15.09.25

Consumers Survey

KSA Primary Consumer Sentiment Index - July 2025

29.07.25

Consumers Survey

KSA Primary Consumer Sentiment Index - May 2025

16.06.25

Consumers Survey

KSA Primary Consumer Sentiment Index - March 2025

23.04.25

Consumer Sentiment Index Saudi Arabia Jeddah Riyadh

Consumers 29.07.25

KSA Primary Consumer Sentiment Index - July 2025

Riyadh Jeddah Influential Brands Top Brands in Saudi

Brands 16.04.25

Most Influential Brands in Saudi Arabia – 2024

Consumers 16.06.25

KSA Primary Consumer Sentiment Index - May 2025

All content

Brands Survey

Most Influential Brands in Saudi Arabia – 2024

Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

16.04.25
Shopper Survey

The 2025 Ramadan Handbook – Saudi Arabia Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25
Consumers Survey

Spotlight*KSA: Views On Brand Engagement

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

02.02.25
Economy Survey

Predictions 2025 - Saudi Arabia Edition

What do people in Saudi Arabia expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

16.12.24
Consumer Behaviour Survey

Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights

Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

12.12.24
Consumer Behaviour Survey

Spotlight*KSA - Online Shopping Behaviour & Attitudes

As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.

27.11.24
Artificial Intelligence (AI) Survey

AI in Radio: A Game-Changer or Just Missing the Human Touch?

The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.

20.11.24
Shopper Survey

Spotlight*KSA - Shopper Behaviour & Attitudes

Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.

11.11.24
Food & Beverage Survey

Spotlight*KSA - Views on food & health

Despite 83% of people in Saudi Arabia believing they're in good health, their habits suggest a disconnect between perception and reality.

05.09.24
Sports Survey

Saudi Arabia's 2034 World Cup Bid: A Global Buzz!

Saudi Arabia’s bid for the FIFA World Cup 2034 is generating immense global excitement.

13.08.24
Shopper Survey

Spotlight*KSA: Views On Inflation

As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.

10.07.24
Society Survey

Spotlight*KSA: Views On Mental Health

Attitudes towards mental health in Saudi Arabia

05.06.24

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