Insights Hub

All content

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  Consumers Survey

  KSA Primary Consumer Sentiment Index - March 2025

  Consumer sentiment index in Saudi Arabia is at 72.3.

  23.04.25
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  Brands Survey

  Most Influential Brands in Saudi Arabia – 2024

  Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

  16.04.25
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  Shopper Survey

  The 2025 Ramadan Handbook – Saudi Arabia Edition

  The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

  12.02.25
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  Consumers Survey

  Spotlight*KSA: Views On Brand Engagement

  As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

  02.02.25
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  Economy Survey

  Predictions 2025 - Saudi Arabia Edition

  What do people in Saudi Arabia expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

  16.12.24
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  Consumer Behaviour Survey

  Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights

  Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

  12.12.24
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  Consumer Behaviour Survey

  Spotlight*KSA - Online Shopping Behaviour & Attitudes

  As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.

  27.11.24
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  Artificial Intelligence (AI) Survey

  AI in Radio: A Game-Changer or Just Missing the Human Touch?

  The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.

  20.11.24
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  Shopper Survey

  Spotlight*KSA - Shopper Behaviour & Attitudes

  Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.

  11.11.24
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  Food & Beverage Survey

  Spotlight*KSA - Views on food & health

  Despite 83% of people in Saudi Arabia believing they're in good health, their habits suggest a disconnect between perception and reality.

  05.09.24
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  Sports Survey

  Saudi Arabia's 2034 World Cup Bid: A Global Buzz!

  Saudi Arabia’s bid for the FIFA World Cup 2034 is generating immense global excitement.

  13.08.24
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  Shopper Survey

  Spotlight*KSA: Views On Inflation

  As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.

  10.07.24