Consumer Behaviour

Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.

Consumer sentiment index in Saudi Arabia stands at 70.6

From dream destinations to digital itineraries, travel is evolving and so are travelers in Saudi.

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.

Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.

Consumer sentiment index in Saudi Arabia is at 72.7.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.