As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the...
A Glimpse into MENA's Most Disruptive Generation
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world...
The report sheds light on KSA consumers' shopping behavior across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
The majority of females in Saudi Arabia (70%) say that they are most likely to drive after the ban is lifted.
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
Les #femmes sont la catégorie des #consommateurs la plus puissante du monde. Nous vous présentons #SheSpeaks d’Ipso… https://t.co/C9hAPfxLWv