The majority of females in Saudi Arabia (70%) say that they are most likely to drive...
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The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
The majority (65%) of Saudi Arabian people think things in the country are heading in the right direction. Taxes currently occupies the top spot for concern with 43% saying this.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Are you a true Millenial? #Ipsos studies what it really means to be born in that day and age on https://t.co/N0kS2oBGus