A Glimpse into MENA's Most Disruptive Generation
The report sheds light on KSA consumers' shopping behavior across both online and...
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world...
The majority of females in Saudi Arabia (70%) say that they are most likely to drive after the ban is lifted.
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
MENA's Millennials: A Global Generation #MillennialMonday #IpsosMENA #MENAMillennials https://t.co/crRr7sT6ja