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Market Structure
Understand your consumers, categories and competition.
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Global Advisor
Talking to citizens around the world every month.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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Spotlight*KSA: Views on Healthcare in Saudi Arabia - June 2019
Perceptions of Saudis towards the healthcare system ranging from personal health to the technologies utilized.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Global Consumer Confidence Index - May 2019
At 49.3, the Ipsos Global Consumer Confidence Index in May 2019 is up 0.3 point against last month, but still down 0.5 point over the past three months, and down 1.4 points over the past 12 months.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.