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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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Saudi Arabia's Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia's Primary Consumer Sentiment Index - December 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Saudi Arabia - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.