[Event] Unleashing Business Growth Through User Delight

Ipsos Event Banner Image Singapore - Unleashing Business Growth Through User Delight - UX

Ipsos is happy to invite UX practitioners to an exclusive presentation titled "Unleashing Business Growth Through User Delight".

In an ever-evolving technological landscape, prioritizing customer-centricity has become essential for companies aiming to thrive. During this session, we will delve into the influential role of User Experience (UX) Research, and the undeniable impact of user delight on driving business growth.

We will explore the following key topics:

  • The Significance of User Experience: We'll discuss the profound impact of UX on customer satisfaction, brand loyalty, and purchasing behaviour.
  • Crafting User Delight: We'll take a deep dive into a user-centric approach of creating delight - an emotional reaction that can significantly enhance brand image, customer retention, and revenue.
  • The influence of UX on Product Design: We'll showcase real-life examples and compelling case studies that showcase how UX research has guided successful product and service design.

The session will be presented by:

Yana Bernek (Global Head of UX at Ipsos)

Anvaya Sharma (Director of Qualitative Research at Ipsos in Singapore)


For more information or enquiries about registering to attend this event, please contact  [email protected] 

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