Consumers

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Sentiment is also up significantly in Poland, yet declines in Israel amid conflict.

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future. 

In an ever-evolving technological landscape, prioritizing customer-centricity has become essential for companies aiming to thrive.

Mental health is as much of a priority as physical health. Look for
ways to support both.

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.