Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.

Affluent Asia is the only upscale media tracking survey in the region, tracking the ever-changing realities of media audiences and consumption trends for the past 20+ years.

The survey benefited from major updates in order to remain at the forefront of media measurement surveys in APAC and globally. In 2019, the survey has gone through a major revamp exercise which includes expanding geographic coverage, enhancing target audience, harmonizing questionnaire with Affluent Europe, etc.

Media & Brand Communication