Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.
Singapore and Hong Kong's affluent significantly decrease spending on luxury goods and shift investment strategies as economy falters: Ipsos 'Affluent Asia' Study 2019
Join this event and gain exclusive insights about Affluent consumers, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.
This event will provide insights about Affluent consumers behavior, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.
