Ipsos SEA Ahead Report: Wave 4
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.In 2020, Ipsos took on a journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.
- State of the pandemic in 6 SEA markets
- Impact on income and future outlook
- Impact on categories and purchase channels
One year into the global crisis and Ipsos continues this journey,launching wave 4 of this survey to assess progressing/evolving consumer sentiment around the crisis, society, and economy. This study enables brands and marketers to anticipate future consumer behaviour as many countries are going through different phases of crisis management, recovery, and vaccination roll-outs.
If you would like to join us on this journey, do register your interest with us, indicating your preferred access options. (Closing date for custom category questions: 19 May 2021)
Access Waves 1-3 Reports and download the Wave 4 Brochure here
