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Curiosity Newsletter - October 2016
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
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The Singapore Report Card
Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.
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Curiosity Newsletter - September 2016
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.
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Curiosity Newsletter - August 2016
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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Curiosity Newsletter - July 2016
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
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Defining Malaysians and Singaporeans
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%
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Ipsos Affluent Asia Study Launches for 19th Year
Ipsos Affluent Asia Study launches for 19th year, revealing latest trends for Asia’s Affluent population on lifestyle, spending and media consumption.