Ipsos Affluent Asia Study launches for 19th year, revealing latest trends for Asia’s Affluent population on lifestyle, spending and media consumption.
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.
Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
A boost to the market research giant’s regional capabilities after Australia and India