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Being Woman: From equality to freedom
A cultural perspective of femininity and empowerment in China, France and USA.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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What Worries the World: How has Covid-19 has changed the outlook?
Local perspectives on our issues tracker during the pandemic.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
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[Webinar] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.