Our solutions

"" not found

Market Strategy & Understanding

Market Strategy & Understanding
Brand Success
How do I position my brand and portfolio for sustained performance?
Consumers & Brands
  • Brands
  • Usage & Attitude
  • Censydiam
  • Implicit Reaction Time
Market Strategy & Understanding
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Consumers & Brands
  • Shopper
  • Path to Purchase
  • Environment
Market Strategy & Understanding
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Consumers & Brands
  • Usage & Attitude
  • Market Research
  • Marketing
  • Segmentation
  • Business

Sustainability

Sustainability
Sustainability
Ipsos supporting your Sustainability Journey.
Capabilities
  • Sustainability

Innovation

Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Product Innovation
  • Innovation
  • Product Development
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Product Development
  • Neurosciences
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
  • Innovation

Creative Excellence

Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Advertising
  • Brands
  • Communications
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Advertising
  • Content Marketing
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Advertising
  • Brand Equity
  • Digital
  • Brands

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brands
  • Methodology
  • Tracking
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brands
  • Tracking
  • Brand Equity

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing
  • Market Research
  • Business
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Market Research
  • Cross Media
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Marketing
  • Pricing

Strategy3

Strategy3
Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
Consumers & Brands
  • Brand Strategy
Strategy3
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumers & Brands
  • Market Research
  • Innovation

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Channel Performance
  • Customer Insights
  • Marketing
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • Customer Insights
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Channel Performance
  • Customer Insights
  • Marketing

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Retail
  • Shopper
  • Consumers
  • Product Testing
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
  • Consumer Behaviour
  • Product Testing
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Retail
  • Online Shopping
  • Shopper
  • Consumers
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Retail
  • Online Shopping
  • Consumers
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Retail
  • Online Shopping
  • Shopper
  • Pricing
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • eCommerce
  • Online Shopping
  • Shopper
  • Virtual Reality
  • Technology

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
  • Government
  • Consumer Behaviour
  • Communications
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Public opinion
  • International
  • Quantitative
  • Qualitative
  • Government
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Public opinion
  • Polling
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • International
  • Market Research
  • Public opinion
  • Consumers
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Public opinion
  • Public Health
  • Politics
  • Syndicated Surveys

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Reputation
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees

Healthcare

Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
  • Connected Health
  • Pharmaceutical
  • Medical Profession
  • Market Research
Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Healthcare
  • Insights
  • Medical Profession
  • Pharmaceutical
  • Public Health
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Healthcare
  • Public Health
  • Market Research
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
  • Business
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare
  • Public Health
  • Market Research
  • Market Access

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online
  • Online Research
  • Qualitative
  • Market Research
  • Data Collection
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • Qualitative
  • Consumer Behaviour
  • Market Research
  • Consumers
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
  • Market Research
  • Consumer Behaviour
  • Gamification
  • Focus Group
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • Neurosciences
  • Advertising
  • Communications
  • Market Research
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Insights
  • Consumer Behaviour
  • Brands
  • Marketing
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Insights
  • Segmentation
  • Qualitative
  • Consumer Behaviour
  • Brands

Ipsos Synthesio

Ipsos Synthesio
AI-Enabled Consumer Intelligence Platform
A market-leading SaaS platform for collecting and analyzing billions of digital data points.
Capabilities
  • Social Listening
  • Social Media
  • Online Research
  • Methodology
  • Data Analytics
Ipsos Synthesio
Applied AI & Data Science
Making sense of unstructured data with cutting-edge artificial intelligence-powered algorithms.
Capabilities
  • Social Listening
  • Online Research
  • Methodology
  • Big Data
  • Data Analytics
Ipsos Synthesio
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Listening
  • Social Media
  • Online Research
  • Data Analytics
  • Consumers

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Data Collection
  • Market Research
  • Surveys
  • Consumers
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection
  • Surveys
  • Online Research
  • Mobile Survey
  • Telephone Surveys
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Online Research
  • Panels
  • Surveys
  • Data Collection

Digital Platform

Digital Platform
Ipsos.Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Innovation
  • Package Testing
  • Product Testing
  • Methodology
  • Market Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Television
  • Media
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Media
  • Media Measurement
  • Audience Measurement
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Media Measurement
  • Audience Measurement
  • Media
  • Surveys
Audience Measurement
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Customers & Employees
  • Healthcare
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Media Measurement
  • Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
  • Outdoor
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Media
  • Television
  • Radio
  • Newspaper
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Media
  • Travel
  • OOH Advertising
  • Advertising
  • Population Movement Tracker
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Collection
  • Data Analytics
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Business
  • Media Measurement
  • Media
  • Affluent
  • Affluent Survey

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Insights
  • Media Measurement
  • Consumption
  • Consumers

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Data Collection
  • Omnibus
  • Telephone Surveys
  • Face to Face
  • Online Research

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Voice of the Customer
  • Customer Satisfaction
  • Customer Relationship
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Satisfaction
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
  • Automotive
  • Automotive and Mobility Development
  • Mobility
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
  • Automotive
  • Automotive and Mobility Development
  • Vehicles
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • User Experience
  • Car Clinic
  • Automotive
  • Vehicles
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic
  • Automotive
  • Automotive and Mobility Development
  • Marketing
  • Product Testing
Automotive and Mobility Development
Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Customer Experience
  • Path to Purchase
  • Vehicles
  • Automotive

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science
  • Market Research
  • Methodology
  • Behavioural Science
  • Consumer Behaviour

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence
Capabilities
  • Data Collection
  • Panels
  • Data Security
  • Respondents
  • Surveys