E-Commerce

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Forecasting - Considerations and actions before, during and after coronavirus | Ipsos
Innovation Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
online shopping omnichannel shopper ipsos research
E-Commerce Publication

Ipsos Launches Syndicated E-Commerce Study

A global study focused on helping you to drive online sales and future-proof your strategies
E-Commerce Publication

#ShopperHacks with Ron Fernandez

Introducing a new series #ShopperHacks, and Ron Fernandez, Regional Director for Shopper in Asia Pacific.