How is the shopper different from the consumer? How can you navigate the increasingly complex shopper environment? How can you optimize your brand’s path to purchase?
Join Ron Fernandez in this video series as he shares tips, tools and #ShopperHacks to guide you to shopper success.
Ron Fernandez joins Ipsos in September 2017 as Regional Director for Shopper in APAC, after 15 years of experience in FMCG companies and holding several senior roles in Shopper Marketing, Retail and Shopper Insights.
In this first clip, get to know Ron as he shares with us one of his most memorable shopping experiences.
In his second clip, Ron shares some #ShopperHacks ! Stay tuned for updates and the latest video releases!
In the third clip, Ron discusses the role of research today, and some expectations for what's to come in the future.
For more information about Ipsos Shopper solutions, contact us through the form below.
Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.