Market Research


Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

Ipsos Predictions for 2018

The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
Consumers Survey

Perception vs Reality: Singaporeans Most Accurate in APAC

Singapore, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.

Insights for Connected Living

What if you could use cognitive technology to navigate and integrate all of your complex databases and information systems without ever losing sight of the fundamental human insights?
Healthcare Publication

Identifying Opportunities Within Asean’s Universal Healthcare Programmes

The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
Product Innovation Publication

3D Printing in Korea

Overview of the component and service aftermarket
Surveys Publication

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
Business Survey

Can Unmanned Aerial Vehicles Accelerate Farm Mechanisation in Asia Pacific?

Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.

Ipsos Public Affairs Launches in Singapore & Malaysia

A boost to the market research giant’s regional capabilities after Australia and India