Market Research


Ipsos in Singapore named Silver Winner, Market Research Agency of the Year 2019

Ipsos in Singapore was announced the Silver winner in the Market Research category at MARKETING's 12th annual Agency of the Year Awards
Innovation Publication

Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.

Ipsos PEEL: The Changing Face of The Asian Consumer

Come on an immersive journey and discover the changing face of the Asian consumer and strategies to peel back the layers.
Market Research Publication

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
Business Publication

Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
Product Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

A Way to Get Away

Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.

Ipsos appoints Suresh Ramalingam as CEO of South-East Asia

Former Nielsen senior executive joins Ipsos to accelerate growth
Ethnography Publication

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.