Market Research

Ipsos in Singapore was announced the Silver winner in the Market Research category at MARKETING's 12th annual Agency of the Year Awards

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.

Come on an immersive journey and discover the changing face of the Asian consumer and strategies to peel back the layers.

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.

Former Nielsen senior executive joins Ipsos to accelerate growth

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.