Media

Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability
Advertising Publication

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
We don't need to talk about ads
Advertising Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
Affluent Survey Publication

Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
AA
Affluent Survey Event

Ipsos Webinar Series: Affluent Asia Launch 2020

Affluent Asia 2020 - APAC's Leading Affluent Study
No more protest | Companies and coronavirus | Ipsos
Media Publication

Taking a stand in the age of COVID-19

A corporate communications perspective.
affluent business asia
Affluent Survey Publication

Report: Ipsos Affluent Asia 2020

Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Brands Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
Social Media Usage Report | Ipsos | Synthesio
Social Media Publication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
Singapore Launch - Global Business Influencers 2019 | Ipsos
Business Event

[EVENT] Singapore Launch - Global Business Influencers 2019

September 25 - Global Business Influencers 2019 Survey Launch in Singapore.
Ipsos PEEL | Asian Consumer
Innovation Publication

Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
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