Media

Decoding Misinformation: Why we fall for fake news | Ipsos
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
ipsos update june cover
Ipsos Update Publication

Ipsos Update – June 2021

Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
Unleash the Magic with Ipsos CRE
Advertising Publication

Creative Excellence helps advertisers to bring back the magic

Discover how to unleash the magic of advertising with Ipsos, by using research to inspire and empower creativity
Online media literacy: Across the world, demand for training is going unmet - Ipsos
Consumers Survey

Online media literacy: Across the world, demand for training is going unmet

Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.
We don't need to talk about ads
Advertising Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
Affluent Survey Publication

Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
AA
Affluent Survey Event

Ipsos Webinar Series: Affluent Asia Launch 2020

Affluent Asia 2020 - APAC's Leading Affluent Study
No more protest | Companies and coronavirus | Ipsos
Media Publication

Taking a stand in the age of COVID-19

A corporate communications perspective.
affluent business asia
Affluent Survey Publication

Report: Ipsos Affluent Asia 2020

Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Brands Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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