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Package Testing

balance between sustainability, hygiene and value in packaging | Ipsos
Sustainable Development Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
China Food and Beverage Packaging Trend Observation | Ipsos
Trends & Prospective Publication

2019 China Food and Beverage Packaging Trend Observation

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.