Segmentation

Ipsos Update - February 2022
Public opinion Publication

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
three-step segmentation remedy | Ipsos
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Identifying Opportunities Within Asean’s Universal Healthcare Programmes
Healthcare Publication

Identifying Opportunities Within Asean’s Universal Healthcare Programmes

The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
Innovation Publication

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
Marketing Publication

Advisory Services

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.