Sports


Sports Survey

More than half of adults in Singapore plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament's finalists
Sports Survey

46% say that they are interested in the upcoming Beijing Winter Olympics

Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
Sports Survey

Global views on sports: 58% globally would like to practice more.

A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
Sports Survey

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
Sports Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?