Trends & Prospective


Trends & Prospective Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Trends & Prospective Publication

81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
Trends & Prospective Publication

78% APAC consumers cannot imagine life without the internet

People need to be persuaded that new technologies will improve their lives rather an adopting them without question
Trends & Prospective Publication

82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly

Climate change has become a visceral reality and people want collaborative leadership

[Event] Ipsos Global Trends 2023 - A New World Disorder

Join us in person where we uncover the latest insights from the largest Ipsos Global Trends survey ever of over 48,000 people, across 50 markets
Market Research Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Singapore: Predictions for 2023

Singaporeans fear inflation and prices rising faster than their income, but trust in the country's overall economic stability. Singaporeans give their predictions on Climate Change, World Security and Society.

Global predictions for 2023

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.