Trends & Prospective

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

People need to be persuaded that new technologies will improve their lives rather an adopting them without question

Climate change has become a visceral reality and people want collaborative leadership

Join us in person where we uncover the latest insights from the largest Ipsos Global Trends survey ever of over 48,000 people, across 50 markets

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.