Ipsos ranked #1 Most Innovative Market Research Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by GreenBook’s GRIT report for the third consecutive year.

Ipsos Ranked #1 Grit_2021

Ipsos is once again on top for the third year in a row: 2021 GRIT Top 50 Most Innovative Market Research Companies!


According to the report:

[...] for the third year in a row Ipsos is considered the most innovative company in the world by GRIT respondents. They continue to be recognized for their efforts to embrace new business models and launch new products to edge out their main competitors. We see signs that Ipsos may very well retain this leadership rank based on how their large competitors are now positioning themselves in the market. [...] In addition, Ipsos has been steadily rolling out a suite of technology-driven products to compete with many emerging tech players, further cementing their brand awareness as it relates to being considered innovative.


Download the PDF to see where our competitors ranked within the top 50 most innovative suppliers list.