The first Ipsos Update of 2019 highlights recent reports on people’s...
Customer Experience is now undeniably a driver of business performance, and companies make significant investment in order to meet their customers’ needs. But how can you ensure that investment creates authentic, influential and memorable experiences which truly represent your brand promise?
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.