Public Policy Improvement | Ipsos
Public Affairs

Public Policy Improvement

Understanding the perceptions of citizens, public service users and other stakeholders.

Our Public Policy Improvement teams design, develop and carry out customised research for clients in the government and public sector to help them make better, evidence-based decisions. Our expert teams in individual countries have the in-depth sector knowledge to assist decision-makers across the full range of public policy issues.

We go beyond delivering data. We analyse it, put it in context, and advise our clients on how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.

Citizen and stakeholder consultations & social policy improvement

Our expert teams have deep experience in assisting government bodies, NGOs and organisations to:

  • measure and develop key messages for legislative or regulatory issues
  • design, implement, and evaluate public communications programs
  • develop and evaluate policies, programs and communications to invoke social and behavioural change.


We’ve developed strategic research programs for government, not-for-profits, hospitals, integrated health systems, national and regional health insurers, and other health provider organisations. We offer a complete range of community and patient engagement services and methodologies (both quantitative and qualitative).

Environment and Energy

Our teams work with leading organisations across the public, private and not-for-profit sectors. We have a strong track record applying social research, monitoring and evaluation approaches to understand society and business response to a wide range of environmental, energy and sustainable living issues.


Our work with a wide range of clients and partners, large and small, covers all modes of private and public transport. We use market and social research to improve understanding of travel behaviour, customer experience, and attitudes towards new policies, new and existing infrastructure, and public spending priorities.

Behavioural Insight & Change

Ipsos leads in behavioural insight – identification and systematic, structured understanding of clearly specified behaviours and their changes to develop interventions based on behavioural insight.