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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries the World – May 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.
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Data Dive: How motherhood is viewed around the world
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.
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Global consumer confidence rises to highest point in sixteen months
All four sub-indices show significant gains as sentiment rises across much of Europe.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
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Data Dive: What’s worrying people around the world the most this spring? Cash, crime and corruption.
Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.