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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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[WEBINAR] Global Business Influencers | APAC 2020
On September 29, join us for a look at the latest Global Business Influencers insights.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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What Worries the World: Coronavirus concern rebounds
46% of people around the world see Coronavirus as one of the top issues affecting their country today. Our latest What Worries the World survey shows spikes in concern in many nations.
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Globally, seven in ten adults favor allowing abortion
Seven in ten adults worldwide (70%) say abortion should be permitted, according to a new Ipsos Global Advisor survey of nearly 17,500 men and women from 25 countries.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments
Two in three support restricting number of in class days while experts question effectiveness.
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Customer perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.