Innovation


Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

Ipsos Update – July 2024

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.