Skip to Content
Skip to Footer
Ipsos iSay
Ipsos.Digital
Contact us
Solutions
Insights Hub
Insights Hub
Insights Hub
Overview
Content By Type
Publications
Surveys
Event Replays
Ipsos Voices
AI
News
News
News
Overview
Press Releases & News
Events and Webinars
Media Hub
Careers
Investors
About Us
About Us
About Us
Overview
About Us
Governance
Board of Directors
Statements & Policies
Management in Taiwan
AI at Ipsos
ESG Commitments
Taking Responsibility
The Ipsos Foundation
Ipsos Around the World
Online Data Quality Matters
Search
Submit
Ipsos
Insights Hub
Insights Hub
Filter by
Content Type
Content Type
Publication
Ipsos Voices
Survey
Events Replay
Topic
Topic
5G
Advertising
Affluent
Affluent Survey
Analytics
Anholt Ipsos Nation Brands Index
Animal Welfare
AR
AR
Artificial Intelligence (AI)
Audience Measurement
Augmented Reality (AR)
Automotive
B2B
Baby Boomers
Benefits
Big Data
Biometrics
Biotech
Brand Awareness
Brand Equity
Brand Health
Brand Image
Brand Influencers
Brand Measurement
Brand Portfolio
Brand Stretch
Brands
Budget
Business
bussiness strategy
Capibus
Captains of Industry
Car Clinic
Censydiam
Children
Cinema
Climate change
Communication Audit
Communications
Communities
Connected
Connected Health
Connectivity
Consumer Behaviour
Consumer Confidence Index
Consumer Goods
Consumption
Content Marketing
Coronavirus
Corporate
Corruption
Cosmetics
Cost of living
Covid-19
Crime, Justice, Police
Crisis
CRM
Cross Media
CSR
Curation
Customer Insights
Customer Relationship
Customer Satisfaction
Data Analytics
Data Collection
Data Privacy
Data Protection
Data Security
Data Visualization
Decision Maker
Defence
demand space
Demographic change
Dental
Design
Design Thinking
Device Agnostic
Diaries
Digital
Diversity & Inclusion (D&I)
Drugs
E mobility
E-Commerce
Economic Pulse
Economy
Education
EFM
Election
Electric Vehicle
Employee Engagement
Employees
Employer
energy
Entertainment
Entrepreneurialism
ETF
Ethnicity
Ethnography
Europe
Evaluations
Eye Tracking
Face to Face
Faith and Religion
Family
Financial Security
Financial Services
Flair
Food & Beverage
Fragmented Audiences
Gamer
Gaming
Gaming
Gender
Generation Next
Generation X
Generation Y
Generation Z
Generations
Geolocation
Global Trends
Global Warming
Globalisation
Government
Green economy
Happiness
Healthcare
Healthcare
Holidays
Housing
Housing
Human Ressources
Implicit Reaction Time
In-the-moment
Infographics
Innovation
Insight Cloud
International
Internet
Investors
Ipsos Encyclopedia
Ipsos Global Advisor
Ipsos Global Trend
Ipsos Update
Key Influencers
Loyalty
Luxury
M2M
Management
Market Research
Marketing
Marriage
Mass-market
Maternity
Media
Media Measurement
Medical Profession
Men
Men
Mental Health
Metaverse
Methodology
Middle-class
Millennials
Mobile
Mobile Payment
Mobile Survey
Mobility
Multichannel
Music
Mystery Shopping
Networking
Neurosciences
Newspaper
NGOs
Nostalgia
NPS
Obesity
Observer
Omnibus
Omnichannel
Opinion leaders
Outdoor
Overnight Services
Package Testing
Packaging
Panels
Parents
Path to Purchase
Patients
Politics
Polling
Populism
Positioning
Postal Survey
Pre-Testing
Pricing
Product Development
Product Innovation
Product Satisfaction Tracking
Product Testing
Public Health
Quality of Life
Quantitative
Radio
Religion
Reputation
Reputation
Ressourceful Planet
Retail
Retailer
Retirement
Rights
Science
Security
Seniors
Sexuality
Shared Services
Shopper
Smart Cloud
Social Listening
Social Media
Society
Sponsorship
Sports
Stakeholder
Stakeholder Research
Storytelling
Students
Sustainability
Syndicated Surveys
Taiwan Local POV
Taking Responsibility
Talent Management
Target
Taxes
Technology
Teenagers
Telecommunications
Telephone Surveys
Television
Text Mining
Tobacco
Tourism
Tracking
Trade Unions
Trends & Prospective
Trust in Professions
Urbanisation
Usage & Attitude
User Experience
Utilities
Vaccine
Value change
Virtual Reality (VR)
VR
War/Terrorism
Web Listening
Well Being
What Worries the World
Women
Work Life Balance
X 世代
YouTube
Z 世代
不平等
世代
世代差異
世代變化
交通
人口變化
人工智慧(Artificial Intelligence, AI)
人類智慧(Human Intelligence, HI)
使用者體驗
保險
個資
元宇宙
內容行銷
全通路零售
公共事務
公共衛生
千禧世代
口腔健康
品牌
品牌形象
品牌意識
商業
問卷
國際
多元平等 (D&I)
大數據
娛樂
媒體
媒體識讀
宅經濟
富裕人士
專業稽核
就業
市場
市場區隔
市場研究
廣告
影視
影音
後疫情時代
性取向
懷舊
手遊
擴增實境
政治
文化
新冠肺炎
旅遊
服務績效
機器學習
歐盟
民粹主義
氣候變遷
永續
汽車
洞察
消費品
消費者
消費者
消費者信心指數
消費者行為
減碳
滿意度
玩家
理財
環境
環境、社會和公司治理 (ESG)
環境、社會和公司治理 (ESG)
環境變遷
產品創新
產品測試
疫苗
研究方法
社會
社群媒體
社群智慧分析
社群聆聽
神秘客調查
科技
移民
移民
經濟
綠色經濟
網路購物
線上調查
美妝
聲譽
肥胖
自動駕駛
臺灣
虛擬實境
行為科學
行銷
財務安全
質化
質性研究
購物旅程
趨勢
輿情分析
輿論
通貨膨脹
通貨膨脹
通路體驗
遊戲
醫病關係
醫療保健
醫藥
金融商品
防疫
難民
難民
零售
電信
電信業
電動車
電商
顧客之聲 (VoC)
顧客滿意度
顧客關係
顧客體驗
顧客體驗
飲食
高齡化
Year
Year
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
Apply filters
台灣自費藥品市場趨勢觀察
Read More
人工智慧(Artificial Intelligence, AI)
31.07.25
認識 Ipsos PersonaBot,助力市場區隔升級
Show more
醫療保健
24.06.25
醫療 VS 演化:GLP-1 能否改寫我們的演化歷程?
Show more
All content
Publication
The Retail Rollercoaster
Riding the ups and downs of today’s omnichannel shopper landscape
22.03.21
Survey
Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
17.03.21
Publication
Consumer Consciousness
A new survival strategy in an increasingly volatile world
15.03.21
Publication
Trading Up
How has the pandemic impacted the positive momentum of premium brands?
11.03.21
Publication
We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
10.03.21
Survey
COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
05.03.21
Covid-19
Publication
英國與美國新冠肺炎疫苗接種意願提升
益普索與世界經濟論壇最新合作的調查資料顯示,在美國與英國開始施打第一支疫苗後,這兩個國家民眾接種新冠疫苗的意願也隨之提升。
01.02.21
美妝
Publication
美妝市場十大趨勢
美妝產業因電商和社交平台快速發展,加上群眾影響力高的KOL (關鍵意見領袖),越來越多的消費者因為被直播主推薦而開始關注與追求 「美」。美已不再是悅己者容,在顏值經濟的推動下,更帶動了美妝產業的發展。
01.02.21
Covid-19
Publication
疫情之下,如何拯救體驗經濟
即便新冠肺炎疫苗問世,整個體驗經濟仍面臨挑戰。儘管即將開始啟動疫苗緊急接種計畫,官方對2021年讓疫苗獲得普及仍持懷疑態度。最新的新聞顯示,即使新冠肺炎疫苗能產生高度作用,美國新冠肺炎感染人數的急劇上升燃起民眾對疫苗的熱切期待,但還要多久才能得到疫苗並擴大疫苗接種人群還有待觀察。
01.02.21
Covid-19
Publication
企業防疫策略思維,以保持獲利
各國面臨新一波Covid-19疫情的挑戰,確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外,有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此,對品牌來說,該採取什麼樣的方式來因應?
24.12.20
5G
Publication
台灣5G市場洞察
隨著科技不斷進步,2020年網路從4G全面進化到5G,影響層面從教育、醫療、交通、娛樂, 均因5G帶來不同的互動。面對5G的來臨及進入商用階段,因具傳輸速度比4G快10倍、高頻寬及低延遲等特性,有利發展物聯網、VR/AR、沉浸式遊戲、旅遊體驗等服務,可帶動高品質視聽娛樂、智慧旅遊、智慧醫療、智慧物聯網、智慧城市等加值創新應用,已成為我國相當重要前瞻發展之一。
24.12.20
消費者
Publication
打敗傳統電視,異軍突起的串流影音平台!
2005年後,網路上開始出現各種影音串流平台,包含2005年成立YouTube、2007年成立的 Netflix、2011年的 Hulu、2013年的
Prime Video,與 2019 年成立的Disney+、YouTube Premium等。這些平台改寫了全球影視產業的遊戲規則。同時,也快速影響我們的影音瀏覽習慣,並在短時間內將其服務體驗比例翻轉4倍,使市佔率達到32%。
23.12.20
301 - 312 of 447 items
First page
1
Page 10
10
Page 20
20
Previous page
Previous page
Current page
26
Next page
Next page
Page 30
30
Last page
38