「環保、低碳、永續發展」，隨著民眾愈來愈重視環境議題，各品牌也開始面臨更大的壓力，根據益普索的品牌誠信調查（Ipsos brand truth survey），近一半（48%）的民眾表示對品牌的信任感主要來自於企業是否注入永續經營理念或實踐企業社會責任。同時，在今年2月到5月，從Google全球關鍵字搜尋統計模型來看 「如何實踐永續生活（How to live a sustainable lifestyle）」的搜尋流量就上升了高達4550%。
「Covid-19已經永遠改變了人們的生活方式，」英國《經濟學人》雜誌（The Economist）不約而同指出，即使各國政府已經紛紛解封，多數人的生活型態已經不同以往。在這股轉變下，消費者的習慣有哪些轉變？又能從中找到哪些未來創新之道？“Covid-19 seems to have changed lifestyle for good”, the Economist pointed out. Even if most countries have eased restriction, people’s way of living have changed. Under the circumstances, how the consumers behaviors have transformed? What can business do to innovate?
面對面互動在過去數百年幾乎是所有產業服務客戶時的關鍵環節，面對COVID- 19大流行後大眾生活習慣及消費行為改變，汽車製造商和經銷商比其他產業更需要重新檢視調整其銷售和服務流程。Like all industries where a key component of service delivery is conducted face to face, the unprecedented COVID-19 pandemic requires that automotive manufacturers and dealership immediately adapt and reassess their sales and service process.
益普索(Ipsos)最新的調查顯示，訪問的16個國家對於新型冠狀病毒各自擁有不同的看法，尤其在新興及發展中國家的民眾持有不少迷思。Theories about how the coronavirus can spread varies across 16 countries with some myths holding more prominence in regions like emerging markets, according to the latest survey by Ipsos.
