益普索「全球憂心議題調查」詢問各地和全球最受關注的社會與政治問題，並訪問全球28個國家超過一萬九千名受訪者關於在他們國家內他們最擔憂的事情。它提供一個社會的現況並可做為一個追蹤指標來識別短期及長期的變化。Ipsos’ What Worries the World survey diagnoses the biggest social and political problems at both local and global levels, asking 19,000 citizens in 28 countries their opinion on the most worrying issues for their nation. It provides a snapshot of the national mood and serves as a tracker that identifies short or long-term shifts in public feeling.
對於許多品牌主來說，定期的追蹤品牌健康是不可或缺的投資。就像人類的健康檢查一樣，定期品牌健檢可提供檢視自身品牌競爭力變化的線索，同時也是追蹤競爭品牌的有效工具。而隨著品牌溝通工具與傳播環境的變化，傳統的品牌健康追蹤調查也需要有新的思維，像是納入social intelligence的指標與工具就是品牌不可忽視的趨勢。
For many brand owners, regular tracking of brand health is an indispensable investment. Just like human health checkup, regular brand health checks provide clues to examine the competency of your brand and serve as an effective tool to track competitors as well. With the changes in brand communication tools and media environment, traditional brand health tracking surveys also require revamp, included covering social intelligence, which is a trend that brands can't ignore.
全球前三大的市場研究公司益普索 (Ipsos)，今天我們發表了全新的品牌識別及活動，主要專注於公司與組織對於可靠數據和知識型決策的需求。Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.
世界杯足球賽開始前，是大眾和食品飲料公司探索情緒促動購買行為的最佳時間，因為它受到高度關注。在活動準備階段，品牌制訂了他們的廣告與促銷計劃。若要擁有成功的策略並增加銷售，公司必須掌握任何激發或阻礙消費者購買的因素。
The period before the World Cup was an ideal time to explore the topic of emotionally driven purchasing due to the high interest generated, both for the public and for food and beverage companies. During the run-up to the event is when brands set out their communication and commercial plans. And if they are to develop successful strategies and increase sales, it is vital that companies have information about any triggers and barriers that come in to play for consumers of their products.
當今的銀行客戶正面臨著無論在資金、時間效率與安全性上更多元的產品與服務的競爭。消費者面臨的挑戰是如何選擇最適合他們需求的銀行，然而，當所有銀行業者都提供相似度極高的商品與服務時，消費者如何決定什麼才是最好的選擇呢?
The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?
隨著越來越多品牌預期開始承擔社會責任的議題並接受在社群網站上短暫的抵制。
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
