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台灣新能源運具成長障礙與契機
2021年新冠肺炎疫情仍壟罩全球,卻也是電動車銷售持續大爆發的一年,全球銷售成長率超過90%,預計未來將持續強勁成長。電動車龍頭特斯拉電動車龍頭特斯拉(Tesla)供應商名單中,高達7成5都是台灣企業,然而台灣電動汽車和機車的占比僅有0.15%和3%,與其他國家相比仍有很大的成長空間。台灣消費者仍對電動車抱持觀望態度的主因是什麼?
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Global Health Service Monitor 2021
Public perceptions of healthcare services have not been adversely affected by the pandemic, according to our 30-country survey. People continue to see coronavirus as the main health problem facing their country, while concern about mental health increases.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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站在新風口,健康化零食如何起飛 ——益普索解讀功能零食創新機遇
隨著生活品質不斷提升,人們對休閒零食的需求和要求也水漲船高。面對規模破萬億的休閒零食市場,企業要如何做好健康化升級,滿足消費者需求變化?在近日舉辦的FBIF2021食品飲料創新論壇上,益普索中國資深研究總監程皓通過《零食新風口,健康化零食的崛起之路》演講,與大家分享了自己的觀點。
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.