Artificial Intelligence (AI)


Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Advertising Ipsos Voices

破格故事:敘事方法如何決定創意成效

停止推銷,開始說故事。

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

益普索觀點 —— 人工智慧和客戶體驗的未來:打造同理心體驗之旅

本文將探討 Gen AI 在客戶體驗中的影響,並剖析為何在 Gen AI 與人類智慧(Human Intelligence, HI)之間取得平衡至關重要。
Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

益普索觀點 — 結合智慧與創新:市場研究與生成式 AI

益普索觀察到AI在市場研究的前瞻性,發展出許多專屬益普索的人工智慧工具,本文將揭示市場研究與生成式 AI 的未來趨勢。