Artificial Intelligence (AI)

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

停止推銷，開始說故事。

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

本文將探討 Gen AI 在客戶體驗中的影響，並剖析為何在 Gen AI 與人類智慧（Human Intelligence, HI）之間取得平衡至關重要。