Artificial Intelligence (AI)


醫療保健 Publication

益普索觀點 — 避開 AI 的信心陷阱:透過經過驗證的洞察與專業知識, 確保策略大獲成功

在這篇《益普索觀點》中,探索如何利用 AI 的高效速度,同時避免陷入信心陷阱。
Ipsos Update Publication

Ipsos Update – May 2026

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

益普索觀點 — 利用數位孿生 進行概念測試

擬人 AI 系列 第四章:合成數據如何加速創新
廣告 Publication

益普索觀點 — 智慧行銷新紀元:以 AI 為核心,讓人類創意得以有效規模化

擴大社群創意影響力的五個步驟:不只是衝聲量,更要重品質

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
Advertising Ipsos Voices

破格故事:敘事方法如何決定創意成效

停止推銷,開始說故事。