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Here, There & Everywhere
Are you delivering on your brand promise — across all channels? Probably not.
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Decisions, Decisions
Venturing into the world of text mining and analyzing unstructured text can be daunting, especially in navigating the various tools and options.
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How Did You Celebrate Earth Day?
The latest U.S. Ipsos Omnibus survey shows what Americans think about sustainable living and what they currently do to help our earth.
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The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...
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5 Secrets of Seek & Share Advertising
In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.
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Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.