Is your brand Gen Z ready? Our panel of teens share what’s important to them, and why.
Social media engagement and ad revenue have been up for years, but what’s really at...
Adults across 28 countries feel advertising does not reflect the world around them
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.
Need a forecasting tool to determine what will happen in the 2018 midterm elections? We have one.
An interactive tool featuring over 18 months of Ipsos/Reuters polling data and counting. Based on 200,000+ interviews, data collection began in January 2012 and continuously polls between 2,000 and 3,000 people a week.
When #disruption hits your #market, how should you handle it to stay on top of the competition? Get Ipsos’ advice.… https://t.co/10KoyvU9qx