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Discover What The Future
The future of sports, like entertainment writ large, is diversifying, stratifying and fragmenting. In this issue of What the Future, Ipsos explores how we will consume sports in the future.

What The Future

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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.