Ipsos

Society - 16 March 2023

Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence

Society - 14 March 2023

Artificial intelligence: What brands, innovators and digital product managers need to know today

Media & Brand Communication - 9 March 2023

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Features

Discover What The Future

The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.

What The Future

Sports in America: What we play, what we watch, what we agree on—and what we don’t

New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.

Sports 22 February 2023

Sustainability Advertising: How empathy and credibility can help you get it right

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.

Advertising 21 February 2023

Short Form Videos: Tips for Brands & Advertisers

Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.

Media Measurement 2 March 2023

Global happiness up six points since last year: 73% now say they are happy

Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.

Society 14 March 2023

Global Trends 2023: A new world disorder

74% agree that their government and public services will do too little to help people in the years ahead.

Global Trends 20 February 2023

Inflation has now been the world's top concern for a full year, according to Ipsos' latest What Worries the World s… https://t.co/nfc909uo7Q

10:10 PM - 24 March 2023

A global presence with 90 markets

All markets

At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.

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