Ipsos

Media & Brand Communication - 3 December 2020

Media in this Brave (New) World: Vaccine or Not

Do advertisers need to prove their evolved media mixes and decisions, such as the...

Customer Experience - 30 November 2020

How We Can Save the Experience Economy Amid COVID

Although a vaccine is on the horizon, the experience economy remains in danger. We...

Society - 4 December 2020

New at Ipsos: The latest research, data and reports

Ipsos is rounding up its latest U.S. content in one place. Here's what's new.

Features

Discover What The Future

The need for better, less wasteful products and services couldn’t be more urgent. Solving these problems doesn’t have to come with steep tradeoffs, and research can guide brands in how to communicate with customers.

What The Future

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

Consumers 1 December 2020

Decoding Culture to Better Connect with Consumers in 2020 & Beyond

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

Consumers 17 November 2020

Where brands should focus for sustainability

Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future.

Environment 16 November 2020

Tap into the Gift of Pickup and Impulse Buying this Holiday Season

Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.

Customer Experience 6 October 2020

How Brands Can Better Meet Growing Online Shopping Expectations

More than a third of Americans are not comfortable with the safety of in-store holiday shopping

Consumers 6 October 2020

COVID’s emotional toll: The virus has cost us dearly. Such long periods of uncertainty undermine our #mentalhealth.… https://t.co/NariFgY7fm

12:01 AM - 5 December 2020

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