Ipsos

Society - 1 February 2023

Sports betting is everywhere. How do Americans feel about it?

Society - 2 February 2023

Two in three Americans say they plan to watch Super Bowl LVII

Society - 3 February 2023

Betting on sports betting growth

Features

Discover What The Future

Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?

What The Future

Younger employed Americans are more concerned about AI replacing their jobs

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.

Consumers 2 February 2023

The Rise of the Conscious Shopper

Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.

Shopper 26 January 2023

What tech needs to do to keep its innovative reputation in tough times

People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.

Innovation 23 January 2023

Mapping & Measuring Emotional Experiences

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Brands 20 January 2023

SeeHer and Ipsos show how positive depictions of females in advertising can lead to…

SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage

Society 13 October 2022

FEB 15 webinar: When conducting human factors research for kids, especially pediatric patients, there are unique ch… https://t.co/MwAyh7lxsP

5:44 PM - 6 February 2023

A global presence with 90 markets

All markets

At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.

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