Ipsos

Media & Brand Communication - 26 January 2023

Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?

Consumer & Shopper - 23 January 2023

What tech needs to do to keep its innovation reputation in tough times

New Services - 26 January 2023

The Rise of the Conscious Shopper

Features

Discover What The Future

Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?

What The Future

[WEBINAR] Turbulent Times, Tighter Pocket Books: Enhancing Value without Dropping Prices

Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.

Brands 19 January 2023

We used ChatGPT to help us poll Americans about AI. Here’s what we found.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

COVID-19 23 January 2023

Mapping & Measuring Emotional Experiences

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Brands 20 January 2023

Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global…

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

Society 12 January 2023

SeeHer and Ipsos show how positive depictions of females in advertising can lead to…

SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage

Society 13 October 2022

A majority of Americans support expanding Medicaid insurance to cover all pregnancy-related care, including abortio… https://t.co/tiDlBSteBc

3:01 PM - 29 January 2023

A global presence with 90 markets

All markets

At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.

Do you have a business enquiry?

Do you want to participate in a survey?

Participate in a survey