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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets.
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Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending
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Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019
Ipsos Business Consulting - Key Insights
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