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The New Tribalism: Clashing Views on Who Is a Real American
A new series of Ipsos surveys shows that Democrats and Republicans are widely divided on issues relating to national identity, race, immigration, the media and free speech – more so than on the role of government in the economy and abortion.
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Optimism Now Resides with Emerging Market Youth
Washington, DC — Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world.
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Ipsos/Diane Rehm Show Study of Millennials
Washington, DC- The findings for the Ipsos poll on Millennial Voting with Diane Rehm Show were released today.
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Paradise Lost: Increasing Pessimism among Middle Class White Americans
Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
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Are you Living the American Dream?
Homeowners still believe owning a house is the great American dream.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Families Adjust to a New Post-Recession Reality to Pay for College, Says New Research from Sallie Mae and Ipsos
Scholarships and Grants Climb to Largest Source, While Parent Contributions Decline and Economic Worries Fall
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.