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What's in a Question: The Art and Science of Market Research

Ipsos Examines the New Era of Data Collection Capabilities, Methodologies, and Understanding

In-Home Digital Convergence: Reality TV, Or Not Ready For Prime Time?

New Ipsos Data On The `Digital Den' Highlights Barriers To Market Development And Provides An Estimate Of Next-Year Market Potential

Testing--and Reaching--Your Product's Performance Potential

Ipsos' Product Precision(TM)Offers Expert Guidance For Developing Successful Products

Luxury's New Challenges

AP/AOL Games Poll: Four In Ten Americans Play Electronic Games

The Resiliency Concept: It's All About Trustmarks

Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category

RBC CASH Index: Consumer Confidence Declines Sharply As Gas Prices And Mortgage Rates Spike

AP/Ipsos Poll: Poll Suggests Conservatives Uneasy With Bush, Raising GOP Fears About Election Day

The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow's "Digital Den"

As More Americans Experiment With Digital Media, Television Peripherals Such
As The Digital Video Recorder And Dedicated Game Console Are Emerging As
Legitimate Competitors To The PC As The Preferred Digital Entertainment
Platform In The Home