Ipsos Experts & Guest Speakers

Read bios for our expert speakers for the evening from across Ipsos Strategy 3, as well as our special Guest Speaker from the New York Times

11.08.22

Join as our experts share key findings from this landmark survey and present an illuminating fireside chat exploring the issues that should be on every policymaker and CMO’s mind including:

inflation and consumer outlooks
sustainability
the tension between nationalism and globalization
how consumer and citizen values are changing (and remaining the same)
how companies can stay true to brand purpose in critical times.

RSVP TO JOIN – LIMITED CAPACITY

	David Rubin Chief Marketing and Communications Officer, New York Times David Rubin is the chief marketing and communications officer of The New York Times, where he is responsible for communications, enterprise-wide brand strategy, creative and media, as well as audience definition, strategy and targets. David was previously senior vice president and head of audience and brand, where he led the development of several award-winning advertising campaigns. He is also responsible for all acquisition and performance marketing, helping to propel The Times’s digital transformation and consumer business, which has surpassed 9 million subscribers. In addition, David leads customer care, audience insights, brand commerce and partnerships, and internal and external communications. David was named one of Business Insider’s “25 Most Innovative CMOs in the World” in 2018 and an Ad Week “Brand Genius” in 2019. He has marketed brands in multiple categories, from consumer products to digital media, and across a broad spectrum of consumer segments. Highlights include the launch of Axe body spray into the U.S. and the turnaround of Unilever USA’s hair care division. Prior to joining The Times in April 2016, he was at Pinterest, where he led the community, marketing, brand and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.
	Philip Ryan Partner, Ipsos Strategy3 Philip Ryan is a Partner in Ipsos Strategy3, Ipsos’ marketing strategy consultancy, where he leads the innovation and trends & foresight advisory businesses, supporting clients as they look to envision and create the future. Philip brings two decades of expertise in both industry and consulting, having been an SVP at Citi and an executive at Accenture. He has also worked in Marketing Strategy at LG Electronics and within the Customer Care group at Waterford Crystal. His clients include Bank of America, The Coca-Cola Company, P&G, Cigna, Delta, HP, Intel, Mars, Mastercard, Honda, Sonic and Starwood.
	Mercedes Bender Principal, Ipsos Strategy3 Mercedes Bender is a Principal at Ipsos Strategy3, and leads its diversity, equity and inclusion practice. With foundational experience as a brand strategist, she also advises brands on how to authentically embed DEI within their core brand strategies. She has past experience in entrepreneurship, digital commerce and product management, and has led some of the top consumer brands such as Google, Coca-Cola, Life Fitness, and IBM in launching new products, developing digital innovation, and positioning them as leaders in the market.
	Jennifer Bender Principal, Ipsos Strategy3 Jennifer Bender is a Principal at Ipsos Strategy3, where she specializes in trends, foresight and innovation. She combines a creative background with strategic thinking to advise clients on how to envision, embrace, and evolve through change. Her category experience ranges from appliances and smartphones to CPG and alcohol, and she's worked with numerous global brands. Prior to joining Ipsos Strategy3, Jennifer led a consulting pod for 5 years in trends, foresight and consumer insights at Kantar, where she designed and led strategic consulting engagements as well as syndicated research relationships. She spent 3 years at Sparks & Honey before that, a cultural insights agency which specializes in translating nascent trends into B2C strategy.
	Matt Carmichael SVP, Head, Ipsos Trends and Foresight Lab Matt Carmichael is the SVP and head of the Ipsos Trends & Foresight Lab. He is a futurist and journalist who launched and edits the award-winning foresight magazine, What the Future. Previously he was an editor at Crain's Chicago Business and AdAge. His reporting at AdAge led to his first book, Buyographics, which combined ethnography and big data to uncover consumer insights. He regularly presents to global clients on a wide range of “Future of…” and demographic topics. He is a frequent writer, keynote speaker and media commentator on topics related to the future, demographics and generational trends.