Revisit Video Presentation

A big thank you to the many clients who joined us in NYC to preview Ipsos’ landmark 2023 Global Trends survey results. Our Strategy3 global Trends & Foresight team shared key findings and conducted an illuminating fireside chat with special guest David Rubin, CMO of the New York Times. The program highlighted issues that should be on every policymaker and CMO’s mind, including inflation, sustainability and the tension between nationalism and globalization.

The world isn’t in crisis. The world is in crises. Corporations, governments and people face challenges on multiple fronts. But each must also play a role in the solutions. Where does your brand, policy or organization fit in? What do your customers and constituents expect of you? And how are macro forces driving change in consumer attitudes and spending patterns? 

To understand global crises, you need a global perspective – and that’s exactly what we offered on December 7, by featuring insights from the most ambitious trends research project in Ipsos’ history: Ipsos Global Trends. With more than 40,000 interviews in 50 markets around the world, this groundbreaking survey covers attitudes and opinions for more than 70% of the Earth’s population (and 87% of its GDP). 

The formal launch of Global Trends will be in early 2023.