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Ipsos @ Cannes Lions 2024
Ipsos in partnership with RTL Ad Alliance will host a series of essential conversations with top brands at our central beach venue discussing best-in-class marketing strategies and campaigns.
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How younger Americans use credit cards to make ends meet
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
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Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
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Election Action: Why businesses need to prepare today for 2024’s uncertainty
No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.
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What the Future: Risk
In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.
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Why panel-member first is good for research and business
The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval remains low
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Where do Americans stand on the war in Gaza?
Below are five charts on how Americans are feeling about Israel’s war against Hamas in Gaza
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Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans