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America Goes Shopping in an Electronics Wonderland

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

One Quarter (26%) Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional

Half (52%) Globally Care About Brands' Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Ipsos/Reuters Poll (November 8): Attitudes Toward the ACA

Ipsos SMX Latest Product Release Enhances Video, Mobile Capabilities

Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Many Consumers Look for Online Coupons and Deals When Shopping For Holidays

Passport to Product Testing: Connecting with Consumers in Emerging Markets

Download this paper to discover seven proven approaches to product testing in emerging markets.

Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

A Dialogue about Socialogue: What Global Consumers Are Thinking

For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."