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The American Business Elite Want Digital and Traditional Media

Ipsos Recasts Spergel to a Starring Role in Television Research

Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT

The Consumer Is Not A Moron, He Is Your Child's Father

Understanding the Wallet Allocation Rule for Wallet Share to Drive Business

Ipsos Loyalty Research Experts Help Develop and Launch the New `Wallet Allocation Rule'

Grow Your Share With The Wallet Allocation Rule

Listen to this recorded webinar to learn about The Wallet Allocation Rule, which was featured in the October 2011 issue of the Harvard Business Review.

Ipsos Global @dvisory: The Economic Pulse of the World

Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

Ipsos/ Reuters Poll: October 2011

Ipsos Announces the Successful Completion of the Acquisition of Synovate, Creating the Third Largest Global Market Research Company

Nearly Half of Adults Plan to Spend Less on Holiday Shopping This Year

Despite Shrinking Budgets, Less than Half Say They Are Likely to Look for Online Coupons

New Study Shows that Owners of Both a Smartphone and a Tablet Spend More Time and Money on Mobile Shopping

Research from PayPal and Ipsos OTX MediaCT Highlights Opportunity for Retailers to Take Advantage of M-Commerce Momentum Among "Dual Owners" of Tablets and Smartphones in the U.S.