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Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Evolving a Product Line for Growth: A Case Study

Financial Services Take Segmentation to the Next Level

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management

AP/Ipsos Poll: Most Say They Want A Vacation Trip This Summer; Hawaii The Most Popular Dream Destination

Wireless Minutes Clinch The Deal

Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight